Profile

Digital Transformation
Business Analyst

12+ years of experience driving digital transformation initiatives, optimising business processes, and delivering strategic solutions that create measurable value

View My Work

About Me

My journey began with foundational coding at a young age and has evolved alongside the cutting-edge technologies that shape today's digital environment. I specialise in simplifying digital solutions, ensuring they enhance rather than complicate our daily lives.

Simplified Solutions

Specialising in straightforward implementations that prioritise the human element and avoid over-engineering

Technology Integration

Guiding organisations in streamlining operations and enhancing customer experiences through seamless technology integration

Human-Centred Approach

Combining technical expertise with deep understanding of human behaviour to ensure digital transformation facilitates simplicity

Demystifying Technology

Passionate about filtering out complicated technical jargon, making technology understandable for everyone

My Approach

Throughout my career, I have had the privilege of guiding organisations in streamlining operations and enhancing customer experiences by seamlessly integrating the right technologies.

I combine technical expertise with a deep understanding of human behaviour to ensure that digital transformation facilitates simplicity and efficiency.

I am passionate about demystifying technology. I filter out complicated technical jargon so that it is understandable for everyone.

My mission is to empower businesses and individuals to embrace innovation with clarity and confidence, driving growth and success.

Core Principles

Straightforward implementations that prioritise the human element
Addressing the challenges of over-engineering in today's world
Seamlessly integrating the right technologies
Making technology understandable for everyone

Services

Comprehensive solutions to drive your business forward and achieve sustainable growth

1

Strategic Insight

I provide business strategy with strategic planning to illuminate your growth path, backed by data-driven insights.

2

Operational Excellence

I assess your operations, providing a clear plan to increase efficiency and optimise bottlenecks by creating a strategy specific to you.

3

Digital Innovation

I guide your digital transformation, ensuring technology investments align with your growth strategy and your business remains competitive with the utilisation of AI automation.

4

Customer Experience

I immerse myself in the customer experiences to differentiate your brand to excite customers and internal teams.

5

Leadership Development

I offer executive coaching and leadership training to ensure your leaders have the clarity and technical competency to drive growth initiatives.

Expertise

Technical expertise combined with a deep understanding of human behaviour, developed through years of simplifying complex digital solutions

Business Analysis

  • Requirements Gathering & Analysis
  • Business Process Modeling
  • Stakeholder Management
  • Gap Analysis
  • SWOT Analysis
  • ROI & Business Case Development

Digital Transformation

  • Digital Strategy Development
  • Change Management
  • Process Automation
  • Digital Roadmap Planning
  • Transformation Execution
  • Agile Methodologies

Data & Analytics

  • Data Analysis & Visualization
  • Business Intelligence
  • KPI Development
  • Performance Metrics
  • Data-Driven Decision Making
  • Reporting & Dashboards

Technology & Tools

  • ERP Systems (SAP, Oracle)
  • CRM Platforms
  • Project Management Tools
  • Collaboration Platforms
  • Low-Code/No-Code Solutions
  • Cloud Technologies

Project Management

  • Agile/Scrum
  • Waterfall Methodology
  • Project Planning & Execution
  • Risk Management
  • Resource Allocation
  • Quality Assurance

Leadership & Strategy

  • Strategic Planning
  • Team Leadership
  • Cross-functional Collaboration
  • Executive Communication
  • Vendor Management
  • Training & Mentoring

Additional Expertise

User Experience Design

System Integration

Vendor Evaluation

Compliance & Governance

Cost-Benefit Analysis

Training Development

Documentation

Quality Assurance

Personal Strengths

Core competencies and expertise across a wide range of tools and platforms

Slack

Slack

ChatGPT

ChatGPT

Claude

Claude

Microsoft Teams

Microsoft Teams

Discord

Discord

Jira

Jira

Asana

Asana

Trello

Trello

Notion

Notion

Monday.com

Monday.com

Linear

Linear

ClickUp

ClickUp

GitHub

GitHub

GitLab

GitLab

Bitbucket

Bitbucket

SourceTree

SourceTree

GitKraken

GitKraken

Git

Git

VS Code

VS Code

Slack

Slack

ChatGPT

ChatGPT

Claude

Claude

Microsoft Teams

Microsoft Teams

Discord

Discord

Jira

Jira

Asana

Asana

Trello

Trello

Notion

Notion

Monday.com

Monday.com

Linear

Linear

ClickUp

ClickUp

GitHub

GitHub

GitLab

GitLab

Bitbucket

Bitbucket

SourceTree

SourceTree

GitKraken

GitKraken

Git

Git

VS Code

VS Code

Technical-Business Bridge

Expert in translating business intent into technical execution, connecting business context with engineering implementation

User Story Validation & Design

Proven experience in user story validation and design - refining complex user stories, defining acceptance criteria, and ensuring alignment with business rules

Technical Documentation

Solid background in documentation and maintaining technical records - establishing standards, version-controlled design docs, and clear system documentation

Stakeholder Management

Strong communication skills and stakeholder management - collaborating effectively with Product Owners, Technical Leads, and Engineers

Modern Software Delivery

Understanding of modern software delivery workflows and system dependencies - agile methodologies, CI/CD, and technical architecture

Best Practice & Know When Enough is Enough

Applying industry best practices while recognising when additional complexity is unnecessary - balancing excellence with pragmatism and avoiding over-engineering.

Key Skills & Competencies

User Story Validation & Design
Technical Documentation
AWS Development Environments
Enterprise-Scale Platforms
Modern Software Delivery Workflows
System Dependencies
Impact Assessment & Change Analysis
Acceptance Criteria Definition

Just a few insights

Showcasing impactful digital transformation initiatives and strategic solutions

Digital Strategy

Enterprise Digital Transformation

Led a comprehensive digital transformation initiative for a Fortune 500 company, resulting in 35% cost reduction and 40% improvement in customer satisfaction.

Technologies:

Strategy DevelopmentProcess OptimisationChange Management

Key Results:

  • $50M+ project value
  • 35% cost reduction
  • 40% customer satisfaction improvement
Technology Implementation

Cloud Migration Program

Managed enterprise-wide cloud migration, migrating 200+ applications to cloud infrastructure while maintaining zero downtime.

Technologies:

Cloud ArchitectureProject ManagementRisk Mitigation

Key Results:

  • 200+ applications migrated
  • Zero downtime achieved
  • 30% infrastructure cost savings
Process Optimisation

Process Automation Initiative

Designed and implemented robotic process automation (RPA) solutions, automating 50+ manual processes and freeing up 500+ hours per month.

Technologies:

RPAProcess AnalysisWorkflow Design

Key Results:

  • 50+ processes automated
  • 500+ hours saved monthly
  • 95% accuracy improvement
System Integration

CRM Implementation

Spearheaded enterprise CRM implementation across 5 business units, improving sales pipeline visibility and customer relationship management.

Technologies:

CRMStakeholder ManagementTraining & Adoption

Key Results:

  • 5 business units onboarded
  • 60% sales visibility increase
  • 100% user adoption achieved
Business Intelligence

Data Analytics Platform

Developed comprehensive business intelligence platform providing real-time insights and dashboards for executive decision-making.

Technologies:

Data AnalyticsDashboard DesignKPI Development

Key Results:

  • Real-time reporting enabled
  • 20+ executive dashboards
  • 50% faster decision-making
Organisational Change

Agile Transformation

Led organisation-wide agile transformation, transitioning 200+ team members to agile methodologies and improving delivery speed by 40%.

Technologies:

Agile/ScrumChange ManagementTraining

Key Results:

  • 200+ team members trained
  • 40% faster delivery
  • 95% team satisfaction

Let's Connect

Connect with me to explore how I can help your business navigate the digital landscape with ease and effectiveness. I'm always open to discussing new opportunities and how we can simplify your digital solutions together.